How to Go Live on Instagram for Selling

Instagram doesn't give third-party apps control over starting a Live broadcast, so — like TikTok — you go live from inside the Instagram app, with TASALive handling everything around it: prep, captions, and the shoppable page.

Before you go live

Create your live event in TASALive with Instagram as an assisted platform. You'll get a caption ready to copy into your Instagram bio/story, and a QR code linking to your TASALive live page for viewers to scan mid-stream.

During your Instagram Live

Mention your TASALive live page link verbally and in your bio throughout — Instagram Live comments don't support clickable product links, so the QR code and a memorable short link matter more here than on YouTube.

Tell TASALive you're live

Confirm "I'm live now" in TASALive once your Instagram broadcast is running, so your view tracking and live page status stay accurate.