Pricing and Offers for Live Selling

Live audiences respond to urgency and clarity more than to the deepest possible discount. A few structures work particularly well for a live format.

Live-only pricing

A modest discount (10-15%) that's only available while you're live, tracked with a countdown, creates a real reason to buy now rather than "maybe later" — which, for most viewers, means never.

Bundles over discounts

Bundling a lower-margin add-on with your main product often converts better than discounting the main product outright, and protects your margin better too.

"Only N left"

Real stock-based urgency (not fabricated) is one of the strongest live selling levers available — use TASALive's offer builder to show genuine remaining stock rather than a vague "selling fast."

Round numbers, said out loud

£20 is easier to say and remember mid-sentence than £19.97 — for anything you'll be pricing verbally on camera, round numbers reduce friction even if they cost you a few pence of margin.